Niko Kralj`s designs inspired the Rex Kralj brand. His vision on design is our compass for developing new products.
After the Second World War, traditional production methods gave way to new inventions, leading to a contemporary era of furniture design. As a trained architect and an absolute pioneer in this field, Niko developed truly innovative pieces for the time and became one of the first ever industrial designers. With over two million chairs produced, Niko’s designs have given pleasure to numerous generations.
“My passion for modernism and geometrical elements is what connects me to Niko Kralj.”
Mikal Harrsen (1971) is a Danish architect and industrial designer based in Milan. In addition to his work as a designer and collaborator with leading international design brands, Harrsen is an entrepreneur. In 2012, he established the successful furniture brand MA/U Studio in Copenhagen; in 2017, he moved the company’s operations to Italy as the brand merged with Boffi & DePadova brands based in Milan. Today, Harrsen focuses his attention on exploring isolated aesthetical aspects of materials and design.VIEW DESIGNS
“I’ve always loved mid-century design. Niko Kralj’s sincere approach to design fits my personal values.”
Bart Schilder (1981) joined Dutch design company Moooi in 2004 and soon became responsible for the company’s product design. Working at the intersection of product design, commerce and marketing he draws from his experience to explore new areas of designs to enhance everyday lives. Bart supports the Rex Kralj team in art direction and corporate strategy.
“The question ‘What would Niko Kralj do?’ is central to Zelo’s design process”
Tom Fereday (1985) was born in Australia but grew up in England, and set up his own practice in 2012. He develops products based on the principle of honest design, a concept which celebrates both the materials used and the manufacturing processes involved. Tom guides intelligent and thoughtful design outcomes which connect with people through natural materials, tactile forms and unique creations. He strives to produce enduring designs which are meaningful to people and their environment.