Tom Fereday
“The question ‘What would Niko Kralj do?’ is central to Zelo’s design process”
Tom Fereday (1985) was born in Australia but grew up in England, and set up his own practice in 2012. He develops products based on the principle of honest design, a concept which celebrates both the materials used and the manufacturing processes involved. Tom guides intelligent and thoughtful design outcomes which connect with people through natural materials, tactile forms and unique creations. He strives to produce enduring designs which are meaningful to people and their environment.